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Preemie Power Week 2020

A week of live sessions to mark World Prematurity Day. Watch the videos now.

Special Preemie Chats 2021



Purple Glow
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Canadian Premature Babies Foundation (CPBF) is honoured to partner with Pampers once again for World Prematurity Day.


Throughout November and December, for every time the hashtag #PampersForPreemies is used, Pampers®will donate to the CPBF's mental health initiative, Parent Care.


Pampers knows that supporting parents and their mental health directly impacts their babies. These donations will provide support to over 100 families across Canada in 2022.


Additionally, Pampers® Canada will partner with Walmart Canada. For every Pampers® diaper pack sold at Walmart from November 17th to December 17th, Pampers® will donate an additional 40 cents to the CPBF to help fund therapy sessions for families of premature babies.


Please share this post and use the #PampersForPreemies.


For more information about the Parent Care program,


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